Challenge

Consumer reliance on customer reviews continues to grow, but current tools for extracting value from customer feedback take a mechanical approach, providing the what without the factors for understanding the why. This forces companies to act on a handful of anecdotes which rarely represent the full range of customer attitudes. As reviews start to enter the thousands, this process rapidly loses accuracy, and it becomes difficult to actually hear the voice of the customer. The right tools are needed to cut through the noise and truly listen.

Solution

SumUp's platform quickly reorganizes the content from across reviews into a hierarchy of the topics most emphasized by your customers and provides metrics for further contextual understanding. Focus the analysis with metadata filters, keyword searches, and pivot tables that allow you to better understand the nuances of the consumer experience and drive your marketing, production, and quality assurance. Hear what your customers are telling you with newfound clarity and unrivaled speed.